Building Business Relationships Through Flowers
Over six years, we’ve learned that successful corporate gifting isn’t about flawless arrangements—it’s about grasping the delicate art of professional relationships and timing that truly matters.
How We Cracked the Corporate Gifting Challenge
Back in 2019, we kept hearing the same frustration from business clients: "Beautiful flowers, but they arrived after the meeting ended." That realization showed us we weren’t just arranging blooms—we were shaping moments that could influence professional relationships.
The Timing Breakthrough We Stumbled Upon
Our turning point came when a client in 2023 faced a three-hour shift in an important investor meeting and needed arrangements to match. Rather than declaring it impossible, we devised what we now call "flex-timing"—floral designs that look perfect whether delivered at 9 AM or 2 PM.
"Now we craft arrangements with multiple 'peak moments' throughout the day, so your flowers never look like they’re waiting around."
Our Problem-Solving Process
We shaped this approach after witnessing too many well-intentioned gifts create awkward moments instead of meaningful connections.
The Context Discovery Phase
We learned this the hard way when a client's congratulatory arrangement arrived during a difficult restructuring announcement. Now we ask the questions florists typically overlook: What’s happening in your business right now? What mood are you aiming for?
Recent example: A client wanted to celebrate a partnership, but mentioned their partner company was dealing with a family tragedy. We shifted from bright celebration to thoughtful support—same partnership acknowledgment, a completely different emotional approach.
The Practical Reality Check
Beautiful arrangements that nobody can maintain become awkward after a few days. We learned to design for real office environments—air conditioning, varying light, busy receptionists who might forget to water.
Our "office-hardy" selections include flowers that dry gracefully rather than wilt dramatically, and arrangements that appear intentional even when not perfectly cared for after a busy week.
The Follow-Through Innovation
We found that the real impact unfolds after delivery. A client noted that visitors were still asking about their flowers weeks later, still looking fresh. That realization showed we weren’t just delivering gifts—we were sparking ongoing conversations.
Now we include subtle care notes that help the recipient keep arrangements looking professional longer, plus seasonal refresh options for clients who want to maintain that polished impression year-round.
The People Behind the Process
We’re not your typical florists, and that’s part of what makes us effective. Our backgrounds in business consulting and hospitality management taught us to view gifting as relationship strategy, not mere decoration.
Kaveri Mehta
Lead Design Curator
Former hospitality manager who kept noticing how flowers influenced guest experiences in upscale hotels. Kaveri brings that same focus on environmental psychology to corporate spaces, understanding how floral choices shape business conversations and first impressions.
Prithvi Khandelwal
Client Relations Director
Started in business consulting before realizing that successful partnerships often depend on thoughtful gestures that many companies get wrong. Prithvi specializes in timing, cultural considerations, and the subtle art of building business relationships through meaningful gifts.
